“The 7Ps of the Marketing Mix” has been around for many years. It is a classic strategy for constructing a marketing plan, used by marketers worldwide in every industry.
But does it go digital?
Tag: Business
The Wake
I sing in a traditional Male Voice Choir. Not quite normal, I know, but we’re pretty good, and they’re a great bunch of blokes. http://Hampshire Police Male Voice Choir (HPMVC) The sad side is that we have a fair number of elderly members, and so funerals and wakes come along a little too often. Anyway, […]
Validation
“Do not trust to the cheering, for those very persons would shout as much if you and I were going to be hanged.”- OLIVER CROMWELL We all look for validation. Starting a new venture is high-validation-seeking time, where every nuance of how people react to what you tell them is noted and analysed, preying on every […]
Weekly thoughts
Last week was a good week. One of my rules for this business is that I’m going to be very selective about who I do work for. Whether or not I continue to do payment by results in the long term, I want to make sure that every client that I take on is a […]
First workshop done
First workshop successfully completed today. It was slightly stressful. I arrived on time, but got the wrong street and had to phone to work out where they were. My tech then didn’t work! I’ve got a laptop bag full of connectors to link my Surface to any type of display. Of course, I’ve changed my […]
Well, that’s awkward
There are good problems and bad problems, Too many customers that you’re struggling to serve is a good problem. Poor quality delivery is a bad problem. I got a client last week!!! I was hoping to spend another few weeks getting my company registered, sorting out a bank account, doing social media, writing some processes, […]
The Plan – bonus post
One of the goals of my blog is not to bore people away, so I’ve split the detail of my aims into a separate post for the hardcore readers….. To be earning a wage* by next summer. *I’m planning to publish detailed finances at some point, but will be asking people to sign up to […]
The Plan
Well, at this point, I don’t really have one. Actually, that’s not totally true. This is the extent of my plan: It’s not a complicated plan… The Vision I’ve always had clear visions for businesses that I’ve been involved with. The vision often loses a lot when it’s put onto paper, as my visions are […]
Lesson 1: Perfect is the enemy of good
After a flurry of last minute faffing, I put my blog live this afternoon. It’s a long way from perfect, which irritates me! The thing is, though, this isn’t my business launch; it’s a blog launch. I’ve got a whole business to set up. If I spend forever getting my blog perfect, I’ll never launch […]