Digital Marketing is a lovely concept. When I decided to make a living from doing Digital Marketing, I thought “Great – having run all aspects of a business for 15 years, I can finally focus in on one thing”. Still so naïve after all these years!! Like most things in life, once you start digging, […]
Blog
7Ps of Marketing – do they go digital?
“The 7Ps of the Marketing Mix” has been around for many years. It is a classic strategy for constructing a marketing plan, used by marketers worldwide in every industry.
But does it go digital?
The Wake
I sing in a traditional Male Voice Choir. Not quite normal, I know, but we’re pretty good, and they’re a great bunch of blokes. http://Hampshire Police Male Voice Choir (HPMVC) The sad side is that we have a fair number of elderly members, and so funerals and wakes come along a little too often. Anyway, […]
Validation
“Do not trust to the cheering, for those very persons would shout as much if you and I were going to be hanged.”- OLIVER CROMWELL We all look for validation. Starting a new venture is high-validation-seeking time, where every nuance of how people react to what you tell them is noted and analysed, preying on every […]
Weekly thoughts
Last week was a good week. One of my rules for this business is that I’m going to be very selective about who I do work for. Whether or not I continue to do payment by results in the long term, I want to make sure that every client that I take on is a […]
First workshop done
First workshop successfully completed today. It was slightly stressful. I arrived on time, but got the wrong street and had to phone to work out where they were. My tech then didn’t work! I’ve got a laptop bag full of connectors to link my Surface to any type of display. Of course, I’ve changed my […]
How do I generate leads from my website?
Think Campaigns, not Marketing.
Tell them your passion.
Make them an offer.
Well, that’s awkward
There are good problems and bad problems, Too many customers that you’re struggling to serve is a good problem. Poor quality delivery is a bad problem. I got a client last week!!! I was hoping to spend another few weeks getting my company registered, sorting out a bank account, doing social media, writing some processes, […]
Creating this blog site
Geeky blog alert! Part of my plan is to blog about the detail of setting up the basics for a business – this blog walks through how I set up this blog site on GoDaddy. When I choose system to use, sometimes I’ll be doing some research about which the best system is, and sometimes […]
The Plan – bonus post
One of the goals of my blog is not to bore people away, so I’ve split the detail of my aims into a separate post for the hardcore readers….. To be earning a wage* by next summer. *I’m planning to publish detailed finances at some point, but will be asking people to sign up to […]